Your online presence can make a tremendous difference in your search to land your next top job. It can help separate you from other professionals, instantly elevating you, your personal brand, work experience, and expertise to a global audience. It will increase your likelihood of being seen and contacted for positions. And it can improve your chances of being considered for a call from a prospective employer. As with your resume and your cover letter, you need an executive-level social-media strategy to make the executive leap.

There are a number of sites you can use to build an online social-media presence. Be sure to consider using the four major social sites: Twitter, Facebook, Google+, and the must-have of them all, LinkedIn. In addition, creating a blog is a great way to create content that supports your functional expertise, helps position you as an expert, and potentially enhances your online presence across the board. Finally, adding videos using YouTube or Vimeo is growing in popularity as a way to “share your smarts.

Once you’ve identified the sites you want to utilize, keep in mind these five breakthrough tips to make a positive impact online:

  • Memorability. While you don’t want to stand out online for the wrong reasons, being forgettable online is also a mistake. Be sure your profiles (LinkedIn and other social media) have powerful headlines to convey who you are professionally and personally. Think of it this way: if you didn’t know yourself, would your headline make you think you were someone you would want to know?
  • Twitter. I highly recommend a Twitter account if you want to get yourself out there as an expert worth hiring. If you specialize in a specific type of function or you have a niche—maybe you’re in procurement, finance, or sales—you can tweet about your area of expertise. By tweeting snippets of topics within your industry or functional niche, people will discover you are an expert and you will quickly develop a following. No matter where you are located in the world, becoming an expert on Twitter can get you noticed by very high-level people in your industry.
  • Facebook. Facebook is often used by companies and recruiters to research an executive’s professionalism. Don’t think that just because you are connected with friends and family on Facebook that you shouldn’t be professional. Inappropriate posts on Facebook have haunted many professionals. However, it is smart to leverage the power of Facebook to elevate your professional viability.
  • Blogs, Such as LinkedIn’s Pulse. Blogs are a great way to build a social media presence. However, blogging can be a challenge because to have any relevancy on a blog you need to post two or three articles a week. To make the most of your blogging efforts, LinkedIn has a site known as Pulse, which allows you to share your expertise through articles that you write and publish. People can read and rank the articles, and comment on your work, if you so choose. When writing articles for LinkedIn’s Pulse, keep it short and sweet, three paragraphs at most.
  • Videos. With everyone’s smart phone able to record videos, another way to broadcast your brand is to videotape a speech or presentation. If you’re presenting at a conference, for instance, have someone videotape you and put snippets up on YouTube or Vimeo. Be sure the video posts are short and that you have the rights to post the videos.

Get more specific advice on each of these online mediums by visiting,