Many executives think a LinkedIn profile is unnecessary for someone at the executive-level to have, or think they can skip completing fields on LinkedIn because they don’t have the time to give it any attention.
Does it surprise you to learn that a fully optimized LinkedIn profile is just as important for executives at any level? Essentially, employers will always want a resume but are accepting online profiles more often these days because it speeds up the hiring process, and this is why LinkedIn has become such an important part of the executive leap strategy.
Ninety-four percent of recruiters review a candidate’s social profile before making a decision to reach out to someone or make a hiring decision. It’s not breaking news that LinkedIn is the top site for professionals to highlight expertise, career endeavors, and—most of all—network to find new opportunities. We know it’s a great way to connect with prospective employers and employees, clients, and “friends of friends.” But did you know that LinkedIn was built for companies and executive recruiters to source and evaluate professionals?
LinkedIn is the Place to be Found
Once you realize LinkedIn is, foremost, the place where hiring managers and recruiters go to find talent, you’ll be ahead of the competition in knowing how to construct your executive-level profile. Most executives don’t know how to optimize their profile to stand out from the crowd and are missing substantial business and career opportunities. On LinkedIn, there are limited instructions and blank fields—the rest is up to you. While you may not know how to fill in each of your profile’s fields, hiring managers know exactly what they’re looking for.
That means you must use your LinkedIn profile as an opportunity to showcase you and the value you can bring to an organization. You must strategically complete your profile in order to maximize your opportunities to receive a call or message from an executive recruiter or hiring manager and stay ahead of the competition.
Consider these questions about LinkedIn:
1) Is your name the only word listed in the last name field?
2) If you have a completed summary field is it primarily your resume?
3) Are projects missing from your LinkedIn profile?
These are just three of at least ten questions I can ask about your LinkedIn profile. If you answered yes to any of these questions your profile is missing out on substantial business and career opportunities.
For recruiters and hiring managers to find you, let alone call you for an interview, your LinkedIn profile must be as close to 100 percent complete as possible, compelling, and built with your personal brand in mind.
To that end, employers and recruiters can find you more easily on LinkedIn or Google searches through certain fields in your profile. It is not enough just to complete the minimum in each section of your profile. Some fields are more important than others, are more searchable, and can heavily influence LinkedIn’s search results.
Keep this in mind, LinkedIn uses the same algorithm as Google. Your LinkedIn profile is searchable on Google as well as LinkedIn. Want to be found, optimize your LinkedIn profile by visiting www.theexecutiveleap.com