In my previous post, I began sharing some of the top tips to implement when completing your LinkedIn profile – because, you need a LinkedIn profile! You can read about those first four tips here. Ok, so on to the next four tips for optimizing your LinkedIn profile:


 Experience. This is an opportunity to write about specific experiences, projects, and achievements with a specific employer. Use your maximum of two thousand characters to talk about your expertise and successes. The key is to make it different from your summary and your resume while still using keywords and key phrases.


Titles. These fields are located in the experience section and are critically important to complete. You get one hundred characters, and while you may think that just writing “VP of IT” or “CFO” is enough, you’d be making a huge mistake. The LinkedIn algorithm ranks these fields as more often searched than other fields—coupled with the fact that executive recruiters and hiring managers almost always search titles first. Furthermore, don’t feel as though you have to write out Vice President—LinkedIn sees VP or Vice President as the same, so you can save characters by abbreviating.


Links from LinkedIn. You can provide up to three different links to other websites’ landing pages on your LinkedIn profile. Links offer the perfect opportunity for people who are interested in learning more about you to visit an outside website—such as a page containing your resume, a white paper or e-book, or a separate blog. When creating these links, label them something more interesting than “my website” or “Read my blog.” For instance, the hotlink on my page reads “Mike’s book—The Executive Leap.”


Projects. List any projects you have worked on in the past, and include numbers to demonstrate the level of success you achieved. A great idea is to list your company first followed by the specific company, project, and results—if you have space.


Be sure to come back next week for the last installment of top LinkedIn tips for optimizing your profile.